Alexandra Ncube, Co-Founder, CEO and Chief Curator | Brand Strategy, Foresight.
London, England, United Kingdom
Atomfutures.com
With expertise in semiotics, cultural analysis and brand strategy, I have worked both agency-side and in-house to generate future-facing insights and strategies for many major brands, including American Express. My purpose as Co-Founder, CEO and Chief Curator at ATOM FUTURES is to help brands, organisations and people answer future-facing questions, build brand strategies and curate marketing activations with an authentic activism focus.
ATOM FUTURES believes that, to stay ahead, brands and organisations need to know how to be leaders in a world facing many challenges.
To lead will require foresight, imagination and decisions made for the common good. It will require a deep understanding of cultures, the environment, emerging trends and activism.
We at ATOM FUTURES generate insights and forecast futures for innovative brands, organisations and people who believe the same.
What They Do
ATOM FUTURES offers revolutionised approaches to cultural analysis and its bespoke application to brand activism and brand strategy.
Based in London UK, we work with an international network of researchers, artists and futures experts. Using methodologies such as semiotics, cultural analysis and foresight, we generate cultural insights, spot emerging trends and imagine futures. We use these to help leading brands and organisations build innovative and creative brand strategies and curate activations with an activism focus.
Through our existing and previous collaborations with artists, cultural leaders, not-for-profits and brands, we are on a mission to build more equitable and sustainable futures globally. Join us in shaping and inspiring those possible futures.
Craft is not just a technique or process, it is a way of living, thinking, an act of service. It is a powerful source of identity and transformation. Craft literally shapes the evolution of our human experience, as we witnessed through moments in history such as the Industrial Revolution, and now today in the unnerving and incontestable proliferation of Generative Artificial Intelligence. The synchronicities between the visionaries of the past (who were often marginalised), and the few today who inspire innovative change through art and science, for the common good, usher in the future of polymathic innovation.
“Craft stands in for the whole idea of what it means to be human, and why that matters.”
Glenn Adamson, curator and scholar
