Hosted by Arts & Business Council of Miami & Adrienne Arsht Center for the Performing Arts
Tuesday 29th at 8 AM – 3 PM
Adrienne Arsht Center for the Performing Arts
1300 Biscayne Blvd, Miami, Florida 33132
Miami Arts Marketing Project is a high impact series curated for the arts and creative ecosystem that provides the discovery of the latest trends in marketing, innovation and exploration of innovative partnerships and new audiences. It’s a collaborative experience unlike any other.
Engage and be inspired by local and national experts. You’ll walk away with practical tips on creating a culture of innovation, injecting storytelling into your communications, empowering your outreach and increasing engagement.
ILLUMINATION: YOUR STORY IS YOUR BEST ASSET
Keynote speaker: Cynthia Demos, Cynthia Demos Communications
An illuminating keynote featuring impactful ideas on how your group or business can tell your story to engage new audiences, patrons, donors and investors with meaning and style. TV and media veteran, Cynthia Demos, will provide tips to fortify your impact and set the stage for a StoryCentric focused day. She is a multi-Emmy Award winning journalist who now runs her own communications company. Learn why the power of video is the key to running a powerful company.
ACCELERATOR AM: PATRON JOURNEY
Speaker: Paul Miller, PatronTechnology
Session Leader: Melinda Sherwood, Kreps PR
Meaningful experience is an inherent power of the arts and creative companies. Learn more about journey mapping to leverage your participants meaningful engagement through Journey Mapping. Arts strategist and tech evangelist, Paul Miller, will lead us through an interactive session toward more engagement with input from our collective “brain trust.”
Patron Journey Facilitators:
Farris Bukhari, 10b Live Arts Incubator
DeAnne Connolly Graham, ROI Media Consulting
Lilia Garcia, Coral Gables Arts Festival
Sonia Hendler, Miami Dade College Foundation
Taima Hervas, Taima Hervas, LLC
Maria Llora, Venus Rising
Lacey McLaughlin, Lacey Elizabeth / Feminine Infusion
Lisa Palley, Lisa Palley PR
Jenni Person, MDC Live Arts
Michelle Reese, HistoryMiami
Zoe Welch, The Wolfsonian at FIU
EXPO AREA & LUNCH
Be bold & dream! Featured companies provide one minute coaching opportunities on curated topics around marketing, social media, tech and resources. Come early to mix and mingle with Miami’s creative ecosystem while enjoying artisan coffee, arts activations, inspiration tree and more. Lunch sponsored by Patron Technology.
INSPIRATION Ignite Talks
Some of Miami’s most engaging storytellers in the arts share potent five minute presentations on campaigns that worked, generating sparks of creativity to ignite your next best ideas.
Michel Hausman, Miami New Drama
Maika Moulitel, Greater Miami Convention & Visitors Bureau
PM ACCELERATOR: TELLING YOUR STORY WITH SIZZLE AND FLAIR
Session Leader: Dan Grech, Biz Hack
Bring the sizzle to your marketing with new tools and tips from a moderator-lead panel discussion followed by hands-on interactives. Explore the techniques that make story-centric marketers successful, delve into ways to optimize your content and secure new strategies for tackling marketing technology, content consumption, and audience activations.
Natalie Baj, Republica Havas
Justin Scicluna, Webbyup
Bruce Pinchbeck, New Tropic
Jennylee Molina, JLPR
Tanya Brava, Juggerknot Theater
Laura White, Adrienne Arsht Center
PM Session Facilitators:
Natali Baj, Republica Havas
Vanessa Contreras, HistoryMiami
Michelle Ivette Gomez, Creative Unions
Jennylee Molina, JLPR
Maika Moulite, Greater Miami Convention & Visitors Bureau
Adriana Oliva, AO Insight
Christian Portilla, Roam Free Writes
Aubrey Swanson, Auboom
Rebecca Winship, Carma Connected
Space is limited – reserve your tickets for the CONFERENCE today!
2019 MAMP STEERING COMMITTEE
Janet Altman, Gilda Batlle, Ali Bibeau, Jean Blackwell Font, Tanya Bravo, Christine Bucan, Andres Cuellar, Suzette Espinosa Fuentes, Liza Gallardo Walton, Marcia Gomez, Brendan Glynn, Dan Grech, Sonia Hendler, Kim Hills, Jennifer Kaminski, Paola Mendez, George Neary, Gina Nordquist, Anne Nunez, Daniela Perez, Joseph Quinones, Lisa Palley, Bruce Pinchbeck, Wolfgang Pinther, Michele Reese, Gretchen Roberts, Melinda Sherwood, Aubrey Swanson