Tips for Selling Your Digital Artwork on NFT Marketplaces
NFT Marketing: Everything You Need to Know to Get Started
I am a digital artist and I want to share the strategies I use to promote my digital artworks on NFT marketplaces
What Is an NFT (Non-Fungible Token)?
A non-fungible token (NFT) is a unique digital asset that acts as a certificate of ownership for virtual or physical assets like photos, videos, Tweets, etc.. Each NFT represents a one-of-a-kind cryptographic item that cannot be interchanged with another and is maintained in a digital ledger called blockchain.
Examples of fungible (i.e. interchangeable) tokens:
- Dollar
- Bitcoin
- Ethereum
What Is Blockchain Digital Marketing?
1.Blockchain Eliminates the Digital Marketing Middleman
2. Blockchain Builds Trust With Transparency
3. Blockchain Drives Public Accountability
4. Blockchain Gives the Consumer Control Of Their Own Information
5. Blockchain Offers Benefits for Branding
Examples of non-fungible (i.e. not interchangeable) tokens:
- Domain name
- Twitter handle
- Digital games
- Cryptokitties
- House
- An essay
- Digital art
- My Space post
- A news article
- Physical art
- Diamond
- Land
- Any digital collective
- Video footage of iconic moments in world history
1) Migrate to Twitter
2. Don’t neglect Instagram
3. Use hashtags correctly
4. Share more than just artwork
5. Seeking out collectors… or not
6. Discord forums
7. Promotion on Reddit
8. Newsletters about NFTs
9. Collaborations
10. Staying true to yourself as a digital artist
11. It is more than marketing online:
- SEO
- Content marketing
- Paid ads (including Google Ads, LinkedIn Ads, Facebook Ads)
- Social media optimization services
- Demand generation
- E-commerce marketing
- SaaS marketing
- Technology marketing
- B2B marketing
- Specialized blockchain marketing services
- Media PR
- Online PR
- NFT influencer marketing
- Video creation/marketing
- Email marketing
- Growth tracking
- Reputation management
- Listing and selling of NFT
- PR and influencer marketing
- Branding
- NFT custodian management
- Effective payout management in your preferred currency
- Market research
- Competitor analysis
- Minting
- Digital ideation and production
- PR and email marketing
- Short and long-term NFT marketing strategy
- Brand partnerships
- Content marketing
- Social media marketing
- Community marketing
- Telegram marketing
- Influencer marketing
- Video creation marketing
- Growth hacking
- NFT listing services
- Community Engagement for NFT
- NFT Marketplaces and listings
- Banners for NFT
- Top of the funnel strategies: To draw the attention of your target audience towards your NFT marketplace, PR, SEO, video creation, paid ads, and influencer marketing strategies are used. This ensures that a vast majority of NFT audiences are aware of your marketplace so that your exclusive drops are not missed.
- Middle of the funnel tactics: To start capturing relevant business leads, tactics like content marketing, affiliate marketing, NFT listing, social media ads, and branded search ads are used. When your NFTs are displayed everywhere, NFT buyers’ interest in your tokens develops further, leading to more sales.
- Bottom of the funnel strategies: To convert more prospects into sales, the bottom of the funnel NFT marketing techniques such as CRO, email marketing, and remarketing social ads are used. Emails help to nurture prospects while remarketing persuades buyers to close the sale.
