The American Alliance of Museums’ mission is to champion equitable and impactful museums by connecting people, fostering learning and community, and nurturing museum excellence. 

Our vision is a just and sustainable world informed and enriched by thriving museums that contribute to the resiliency and equity of their communities.

The American Alliance of Museums (AAM) is the only organization representing the entire museum field, from art and history museums to science centers and zoos. Since 1906, we have been championing museums through advocacy and providing museum professionals with the resources, knowledge, inspiration, and connections they need to move the field forward.

Our Alliance of 35,000 museums and museum professionals seeks to better our communities, and our world, through collaborative human-centered experiences, education, and connection to histories, cultures, the natural world, and one another. Our members spark curiosity and wonder, widen horizons and understanding, and create community connection through a shared commitment to equity and learning.

Strategic Priorities

AAM’s 2022-2025 strategic framework is the result of a 12-month effort of our staff and board of directors. During that process, we gathered thousands of pieces of input from across the field in survey responses, thought leadership, and focus groups.

As we pursue our goals, we will focus on four priorities:

  • Social & Community Impact: The Alliance will advocate for the value of museums, their power to change the world, and their essential roles in sustaining strong, inclusive, and resilient communities by enriching education systems, bolstering economies, strengthening the social fabric of communities, improving peoples’ wellbeing, and beyond.
  • DEAI & Anti-Racism: Building on our momentum as a driving force for Diversity, Equity, Accessibility, and Inclusion (DEAI), the Alliance will engage partners, allies, and experts to champion an anti-racism movement across the museum field, catalyzing and supporting changemakers in museums and efforts to create more equitable outcomes in all aspects of their structures and programming.
  • The Museum Community: Our Alliance will bolster its role in supporting, celebrating, and convening the broad scope of the museum community. Following a period of radical disruption for the museum field, we will comprehensively review and adapt key fieldwide programs and initiatives to enable the museum community to connect and thrive.
  • The Way We Work: Equally important as what we do, AAM will critically review how we work to ensure equity is at the core of our culture, our structure is agile and scaled to national service as a changemaker and leader, and our business model facilitates a financially sustainable future.

Land Acknowledgement

Every community owes its existence to generations from around the world who contributed their hopes, dreams, and energy to making the history that led to this moment. Some were brought here against their will, some were drawn to leave their distant homes in hopes of better lives, and some have lived on this land for more generations than can be counted. Truth and acknowledgment are critical to building mutual respect and connection across all barriers of heritage and difference. We begin this effort to acknowledge what has been buried by honoring the truth.

For our virtual land acknowledgment, we would like to specifically acknowledge the ancestral lands of the Piscataway people, the lands on which the American Alliance of Museums office is located. We pay respects to their elders past and present.

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