Book Review: Miami Art Scene’s Guidebook On How To Sell Your Art
Rating: ★★★★★ (5/5)
If you’ve ever struggled with pricing your work, felt awkward promoting yourself, or wondered how to actually make money from your art, this book is for you.
Katerina Wagner’s Miami Art Scene’s Guidebook On How To Sell Your Art cuts through the noise with practical, no-nonsense advice for artists at any career stage. Unlike vague “follow your dreams” books, this is a real manual for navigating the business side of art without losing your soul in the process.
What Makes It Essential
Wagner writes from genuine authority—as founder and editor of Miami Art Scene™, she’s embedded in the contemporary art world daily. Her background spans advertising, marketing, and gemology (yes, really), giving her a unique lens on value, branding, and market positioning.
The book tackles the hard stuff head-on: pricing anxiety, rejection, self-doubt, and slow sales. But it doesn’t just acknowledge these challenges—it provides actionable strategies to overcome them.
What You’ll Learn
- How to define your artistic identity as a marketable brand (without selling out)
- Pricing strategies that respect your work and market realities
- Building an online presence that actually converts viewers into buyers
- Navigating galleries, art fairs, and networking without feeling sleazy
- Overcoming imposter syndrome and the guilt around charging money for art
Why It Works
The book’s greatest strength is its refusal to romanticize the art business. Wagner addresses uncomfortable truths with empathy and then gives you concrete tools to move forward. Her digital marketing advice is particularly strong—she treats Instagram and websites as primary sales tools, not afterthoughts.
Each chapter is structured around outcomes you can implement immediately. This isn’t theory—it’s tested, Miami-market-validated guidance from someone who talks to collectors, gallerists, and artists every single day.
Who Needs This Book
- Emerging artists making first sales
- Self-taught artists without MFA networks
- Mid-career artists struggling with consistent sales
- Anyone transitioning from hobby to professional practice
The Bottom Line
Miami Art Scene’s Guidebook On How To Sell Your Art is the practical manual the art world has been missing. Wagner respects both the art and the artist while refusing to pretend that passion alone pays bills.
This book won’t make you rich overnight. But it will give you the tools, strategies, and confidence to build a sustainable art practice where you control your career, connect with collectors, and actually make a living doing what you love.
If you’re serious about selling your art, this is required reading.
